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July 10, 2013
By: TOM BRANNA
Editor
Pureology revamped its popular Pure Volume system with lighter-weight formulas that maximize volume for fine, color-treated hair, according to the company. It also rolled out a new Instant Levitation Mist, a breakthrough heat-protective spray that weightlessly elevates fine color-treated hair for 24 hours of volume. The reformulated Pure Volume system features Pureology’s AntiFadeComplex to neutralize free radical damage and maximize color retention, while fortifying wheat protein and refreshin...
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